The proof businesses need. The certainty consumers deserve.
Anyone can write a fake review. No one checks if the reviewer was actually a client. There's no standard for what "trustworthy" even means.
Good businesses lose deals to competitors who game the system. Consumers get burned — or spend hours trying to figure out who they can actually trust. Nobody wins.
"The best businesses are often indistinguishable from the worst — because no one has done the work to tell them apart."
IBT exists so no consumer ever has to wonder "can I trust this business?" — and no good business ever loses to a bad one just because the bad one has more reviews.
We verify every respondent's identity. If they can't prove they were a real client, their answer doesn't count.
IBT certification is independently verified, mathematically determined, and publicly checkable. No business can buy it.
Same formula for every business. No adjustments for size, industry, or who you know. Your clients are the only judge.
Every other trust signal online is self-reported, anonymous, or gameable. IBT is the first system that contacts your actual clients, verifies who they are, and applies a published statistical standard — the same kind used in pharmaceutical manufacturing and aerospace quality control.
From application to certificate, every step is documented, auditable, and free from human override.
Submit your info. We calculate your plan and fee upfront.
We confirm your client list against two independent sources.
We contact your clients. One question. Identity verified.
The formula runs. Pass or fail — no human can change it.
Pass? Receive your Standing — Bronze through Platinum.
Annual re-certification. From scratch. Every time.
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Read more →Join the businesses whose trust is independently verified — not just claimed.